About
Pulso Chic (and our pilot Fit & Fashion) is a fashion e-tailer for REAL women, aimed to the serve the fashion conscious women in Mexico who tend to be neglected by the traditional fashion retailers. Our challenge is to bring FASHION to women who struggle with overweight or obesity and with an apparel industry that refuses to tend to their needs. Our goal is to be the platform that offers fashion for women who struggle finding fashion that fits their figure and not some absurd industry size-zero standards; Pulso Chic democratizes fashion offer and improves current distribution of plus-size fashion throughout Mexico and Latin America. Additionally, we want to bring the joy of fashion shopping to group of women that, until now, have had upsetting experiences shopping for clothes; our aim is to make the possibility of satisfying not only the needs of dressing but also those of esteem and self-actualization real.